South African culture has always been a popular export.
Our art, drama and music have been embraced by the world for decades - and continue to do so still.
South Africa artist Master KG's hit song 'Jerusalema' is officially the most Shazam'ed song in the world, with over 125 million views on Youtube.
The track is the key to a global dance challenge that's being shared on social media platforms.
We've said it before - that one of South Africa's biggest export opportunities is its culture.
From David Kramer's Danger in the Dark production, through to this track by Master KG - our 'creative economy' game is strong and something we really should be enabling even more.