Free prize inside
Stickers are a seriously underutilised tactic, as are scratch cards.
Do you know why all Yuppiechef orders (every one since 2007) get sent out with a free fridge magnet? Because it's sad to get sent a parcel without 'a little something extra' inside of it. True story BTW.
Also...it makes sense (take note here accountants...'valuable business lesson' incoming) from a marketing perspective, to add a bit of a surprise to a delivery that is already going directly to your customer.
Small, unprompted gestures like this, can create a surprising bond between human beings.
Stickers too are a seriously underutilised tactic, as are scratch cards.
These are all the things that get slashed and stripped out of a brand experience by financial people claiming that there is 'no way to measure their effectiveness'.
But not everything that is valuable is also measurable and giving a free prize inside is such a simple and affective brand building mechanic.
Thanks Corteiz.
Previously:
Jon Cherry