There is a lot of focus these days on the negative effects of excessive 'screen time', which has sparked a slew of new apps, which help the digitally addicted manage their condition.
Google have now introduced a portfolio of tools which do just that:
Google have also invited innovators and designers help them on this quest through a new open innovation platform.
Here are some of the interventions that have already been put forward:
These things could just be a nice PR tool for Google - who are understandably facing a lot of pressure to prove that their original 'Do no evil' mantra was actually sincere (not just a catchy phrase that sounded radical when they were small and far less powerful); or they could be a heartfelt effort by the company to try keep balance in their user's lives.
Digital minimalism has been on our radar for some time and is one of the Top 5 Tech Trends for 2020 that we urge South African businesses to consider carefully as a powerful innovation opportunity in one of our curated presentations.