Ahead of the clash between the Springboks and Ireland
It's 'bomb squad' versus 'brotherhood'.
Vodafone are a sponsor of the Irish Rugby Football Union (IRFU) and obviously a huge fan of their coach, Andy Farrell - who's childhood story of the importance of brotherhood in rugby is portrayed in this touching ad.
The film was directed by Oscar-award winner Tom Hooper, known for films such as The Kings Speech and Les Misérables.
Ireland may have brotherhood, but they don't have a bomb squad.
Previously:
Guinness - ‘Don’t Jinx It’ for Rugby World Cup 2023
Even for the world’s #1 ranked side, any overconfidence might comes back to bite them.
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Springbok Rugby World Cup 2023 promotional campaigns go live
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