A 2026 that's worth building

Don't drag 2025 into 2026

A 2026 that's worth building

There is understandably a lot of 2025 reflection publicly happening on various social media platforms at this time.

Reflection of the year that has just passed is obviously a meaningful practice, but it needs to be counterbalanced with a deliberate exercise of anticipation for the year ahead.

But here's the possible problem with combining these two different programs into one - one should caution against unconsciously dragging large parts of 2025 into 2026.

Don't drag 2025 into 2026

If you are taking the opportunity to draw a fat line into the time continuum to reflect on the past, then please do yourself a huge favour by also freeing yourself of that past...to grant yourself the space to imagine the very best possible future that you can for the year that is yet to come.

Approach 2026 then from a clean slate; a fresh start.

Give yourself the gift of envisioning a 2026 that feels worth building.

The vision needs to be aspirational enough to make you feel something for it, and tantalising enough to motivate you to do the hard work of turning that amazing vision into reality.

The task is to create an image in your mind that is able to drive meaningful progress.

Looking back is fine, but we have zero influence over the past.

The only place we have any kind of influence over...is the future, which is exactly where most of our 'reflective effort' at this time needs to be orientated.

2025 is gone, now it's time to imagine a 2026 that's worth building.

To all of our regular readers and clients - thank you for all of your contributions, comments, e-mails and energy that you offered this year. We very much look forward to sharing some exciting new developments next year. We'll be taking a break until mid-January - see you then.

Our best of 2025:

From the 174 posts that were published in 2025, here's a selection of some of our best:

The entirely overlooked catalyst of performance in organisations
The solution is elegantly simple, but devilishly tricky to get right.
People care less about brands
Normal people pay very little attention to brands at all and most are not consciously loyal to any one brand in a category.
The remarkableness of Sea Point’s Brash Burger
Pay them a visit and behold brilliance.
SHIFTY - a new film from Adam Curtis
We’re deliriously excited that Curtis has a new documentary series due out this June
The most powerful brand asset that you almost certainly don’t have
Does your brand have a distinctive sound?
The 80/20 rule
Beware of simple business adages - they could just be leading you to make important decisions based on flawed assumptions.