Why is the world so pissed off with Apple?
What is it about the new Apple iPad Pro ad that has hit a nerve with their world's creative class?
That's a question that's been bothering us since last week, so we have explored the topic a little deeper in this week's Daily Maverick piece.
Apple misses the mark, hits a techlash nerve with their ‘crush’ ad
If this ad were to have been presented in an advertising school, the student would have been immediately headhunted by a leading agency and given a corner office with a dedicated parking bay. So why the backlash?
![](https://www.dailymaverick.co.za/wp-content/uploads/2024/03/Opinion-Cherry-politics-middle.jpg?w=1000)
Previosuly:
The fight for creativity
Apple’s latest iPad ad has struck a bit of a nerve.
![](https://cherryflava.com/content/images/size/w1200/2024/05/photo-1594569072762-3345ae34c93c.jpeg)