Fashion moves fast and the global pandemic has certainly accelerated certain trends throughout the world.

So what is hot and trending in the world of pop culture now?

A rise in 'Cottagecore' - think Biggie Best adored on Instagram.

Partly due to people spending more time at home and in their gardens, maybe because everyone is so tired of modern life - young people are gravitating towards a trend which has been labelled 'cottagecore'.

Cute houses in the countryside, French poodles wandering gleefully in open poppy fields, baking bread, vegetable gardens, flowing dresses and sun hats - #cottagecore is something your grandmother would have aspired to in the 80's.

Suffering from future shock - many people are yearning for the simple life and finding it in this particular trend.

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Natural wine

Wine generally has a number of additives that make it somewhat manufactured. Much like the sourdough trend, young hipsters are increasingly demanding and buying natural wine.

Natural wines are wines made -as far as possible - with no chemical or mechanical intervention.

'Natural wine has been fermenting in France since the 1970s, but recently such epiphanies have turned it into a phenomenon. The magazine Wine Business International (WBI) estimates that natural accounts for less than 2% of global sales, but, in hotspots such as New York, Copenhagen, London and Paris – where a small, fast-growing network of militant bars sell nothing but natural – it is very much a thing.'

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In summary then - in circles that matter - people are choosing 'considered consumption' over fast, mass-produced hyper-consumerism.

Driven in part by the pandemic, but also as a result of lower levels of trust in big multinationals and a life, that for many, has begun to lack any kind of higher purpose - people are turning to a simpler, more organic way of living.

Not everyone, but in WASP-y circles; old-school is very much cool again.

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