What South Africans spent on OnlyFans in 2025
Is OnlyFans yet another share-of-wallet threat?
While some company executives are bemoaning the amount of money that South Africans are spending on sports betting (laughably blaming sports betting for their own poor performance), recently published research indicates that in 2025 South Africans spent more than R500 million on OnlyFans.
Overall, OnlyFans' global revenue for 2025 was $7.2 Billion with the USA being responsible for the most support of the platform recording an annual spend of more than $2.5 billion.
Share-of-wallet competitors like sports betting and platforms like OnlyFans may not be a hot topic of conversation in polite boardroom conversations, but these channels are increasingly capturing a significant amount of available disposable income.
Some might find themselves appalled by this, but this is the reality of these times.
Rather than ignorantly pointing blame at them for luring spend elsewhere, a better competitor approach is to try to understand why what they offer is so compelling, and what the consequences of their increasing popularity may mean in the future.
In South African consumer terms - if you have to add this OnlyFans spend to what gets spent on sports betting (more than R1.5 trillion) and other extractive offshore sites that are 'sucking revenue out of the country' - the competition for share-of-wallet is certainly significant and certainly requires a holistic approach to understand and navigate.
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