Skateboarding will, for the first time ever, be part of this year's Olympic Games.
That's right - Olympic Gold is hitting the street and Facebook couldn't be happier.
They've teamed up with legendary ad agency Droga5 to create a series of ads in a new 'We Change the Game When We Find Each Other' campaign.
In our personal favourite - Skate Nation Ghana - the story gets told as to how skateboarding became a huge thing in Ghana, thanks in part to people being able to connect with each other and skate together thanks to Facebook.
Also check out No Comply
...and Once Upon a Time Everywhere
No celebrities, no primadonnas, no fancy stuff - just great stories about how communities of skateboarding fans have propelled the rise in popularity of the sport.
It seems fitting that the Olympics recognises it with due reverence.