VW South Africa and their agency, Ogilvy Cape Town, have created two very special online films for the VW T-Roc entitled 'Drive to defy'.
Both films tell the story of South Africans that have defied the odds to reach the pinnacle of their respective fields.
Film #1 features Major Mandisa Mfeka who is the nation’s first Black female combat pilot (and flew with the Hawks at President Ramaphosa’s inauguration in 2019.
Film #2 tells the story of Kitty Phetla who is the first Black ballerina to dance The Dying Swan in Russia.'
Both films are based on strong, compelling stories and are so beautifully acted and shot.
Which is exactly what you would expect from an agency like Ogilvy. Longer than would normally be the case should they have be made for a TV ad break, the longer-length format of an online film really allows the creative team to flex their creative muscles here.
Surely a big win for VW (a client that this agency has had since the 1980's) and an excellent demonstration of creativity from Ogilvy.
Well done to all - this is fantastic work.