Tear-jerking Dutch Christmas ad is the perfect metaphor for the practice of foresight

Start working today for what you want tomorrow.

A Dutch Christmas ad for a brand called Doc Morris [which we think is a chain of retail pharmacies] is a great ad for the value of developing foresight.

'Start preparing today for the future that you want' - that's the message here.

And yes, it takes time, discipline, effort and commitment.

BTW - the ad itself may be the best we've seen so far of all the 2020 Christmas ads.