In a time of crisis, quality news and accurate reporting are essential.

Which is why paid subscriptions to The New York Times have grown substantially during the coronavirus pandemic.

Their simple new 'The truth is essential' ad campaign, also drives the point home so beautifully.

Proper news reporting is indeed so rare these days.

The state of South African news brands in particular is a sorry one; most of the time they can't even be bothered to hire a proper copy editor to check for basic spelling and grammar mistakes.

So do yourself a favour and spend some money on quality journalism. It really is worth every cent.