As much as we wish we were a professional photographer, sponsored exclusively by Nikon to use their best gear and be relied on to influence millions of dollars worth of sales thanks to our personal anointing of the brand; we're not sponsored by Nikon and therefore don't want to be doing any unpaid brand promoting of Nikon via the loud branding emblazoned on the standard camera strap given with the camera.

But finding a low-key, non-branded camera strap is a task that nobody should be put through.

Blank stares, rude utterances, confrontations with store staff who sardonically tap the side of their heads with a slightly bent index finger in response to a request of availability of such a product, are what you can eagerly look forward to when the desire for a more stealthy strap emerges.

Now you may counter this blatant whinge with a suggestion that this kind of desire for stealth is only relevant to a small aging demographic, that no respected innovator should be paying any attention to.

But to this poor attempt at critical discourse we would give you the example of the latest Leica Q3 Monochrom.

A handsome bundle of overpriced luxury equipment that is intentionally available without the brand's iconic red dot on the front of the camera.

According to Hypebeast: 'The design reflects Leica’s minimalist philosophy, with an all-metal body finished in black, understated engravings, and the deliberate absence of the red Leica logo.'

Stealth Aesthetic

Leica's minimalist philosophy: just the idea that one of the world's leading product brands holds something that resembles a minimalist branding philosophy just makes us want to check the balance on our mortgage to see if we can afford to join this mad elite club of counter revolutionaries.

For now though, the unbranded camera strap will have to do.