Red Bull gives you...?
Great brands stay consistent and true to themselves.
Consistency is not valued enough in the brand discussion.
The decision to discontinue using a slogan, a logo, a style or device that has come to represent a brand should be very carefully considered.
Just because a marketing team is tired of "the old stuff", doesn't mean that replacing it with something new is a good idea.
"Red Bull gives you wiiings" has been used by the brand since the 90s.
Together with their iconic illustration-style, used in their ads, the brand has consistently used these brand assets for decades.
Today Red Bull commands the biggest share of the energy drink market and the 3rd biggest slice of the global soft drink market.
Red Bull brand building at its best in Cape Town.
CMOs and CEOs come and go, but great brands stay consistent and true to themselves (they continue to "look like themselves") no matter who is at the helm at any point in time during their long existence.