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Ryan Reynolds repackages Just Friends for Aviation Gin
The Future of the Consumer

Ryan Reynolds repackages Just Friends for Aviation Gin

Ryan Reynolds teams up with Amy Smart for Just Friendsgiving.
23 Nov 2023 1 min read
Tesco presents #BecomeMoreChristmas
Marketing strategy

Tesco presents #BecomeMoreChristmas

Tesco create a bizarre ad for Christmas 2023.
22 Nov 2023
South African coaching chatbot helping organisations with goal attainment
The New World of Technology

South African coaching chatbot helping organisations with goal attainment

Coach Vici is a world-leading coaching chatbot that used generative AI-technology.
21 Nov 2023 1 min read
Surgeon helps Canada Goose reimagine their Glacier Trail shoe
The Future of the Consumer

Surgeon helps Canada Goose reimagine their Glacier Trail shoe

Canada Goose explore the future of one of their iconic products through radical redesign.
20 Nov 2023 2 min read
Emma Chamberlain has done very well building a loyal audience and selling her own coffee
Videos

How influencers approach marketing has merit

This week on The Future in Mind chat with Alex Searle.
19 Nov 2023
Uber takes on on-demand shopping
The New World of Technology

Uber takes on on-demand shopping

Uber Eats now delivers lots of other stuff too...not just eats...
18 Nov 2023
Amazon are coming for Christmas
Marketing strategy

Amazon are coming for Christmas

This Christmas - and every one after - local retailers will be sharing the stage with the world's 3rd biggest brand.
17 Nov 2023 2 min read
Get your Marmite jumper for Christmas
The Future of the Consumer

Get your Marmite jumper for Christmas

The demand for Marmite Christmas jumpers is heating up yet again.
16 Nov 2023 2 min read
Allan Gray suggests that everything comes around
Members only
Marketing strategy

Allan Gray suggests that everything comes around

South Africa's financial services giant, Allan Gray are back with a new, showstopper of a TVC.
15 Nov 2023 2 min read
Influencer megabrands
Brand strategy

Influencer megabrands

Influencers (kids with a camera) are making established brands looks like marketing noobs.
14 Nov 2023 3 min read
An iconic yellow bag drives JD Sports' Christmas forward
Marketing strategy

An iconic yellow bag drives JD Sports' Christmas forward

A simple yellow bag is all that's needed to turn this edgy film, into an effective piece of branded communication.
13 Nov 2023
Trevor Noah answers your questions about South Africa
Brand strategy

Trevor Noah answers your questions about South Africa

Trevor Noah is the new face of SA tourism.
12 Nov 2023 1 min read
Lidl Christmas ad 2023
Marketing strategy

Lidl Christmas ad 2023

The discount retailer tries to capture hearts with a little forest critter.
11 Nov 2023 1 min read
John Lewis Christmas 2023...featuring...a new Andrea Bocelli song
Marketing strategy

John Lewis Christmas 2023...featuring...a new Andrea Bocelli song

What's the verdict on the most anticipated Christmas ad of 2023?
10 Nov 2023 1 min read
TK Maxx Christmas 2023 with a classic from Eve and Gwen Stefani
Marketing strategy

TK Maxx Christmas 2023 with a classic from Eve and Gwen Stefani

'Drop your glasses, shake your ...'
09 Nov 2023 1 min read
Sainsbury's Christmas 2023 ft Rick Astley
Marketing strategy

Sainsbury's Christmas 2023 ft Rick Astley

The 80s music icon is back.
08 Nov 2023 1 min read
Woolworths South Africa Christmas 2023

Woolworths show how they do it

Looks like it's back to quality for the premium South African retailer.
07 Nov 2023 1 min read
M&S Christmas Food ad 2023
Marketing strategy

M&S Christmas Food ad 2023

M&S heading casually into Christmas 2023 thanks to a pair of mittens.
06 Nov 2023 1 min read
ASDA turns to Incredibublé
Marketing strategy

ASDA turns to Incredibublé

ASDA make a great ad for Christmas 2003.
05 Nov 2023 1 min read
Waitrose | It's time for the good stuff
Marketing strategy

Waitrose | It's time for the good stuff

Waitrose releases their Christmas 2023 ad.
04 Nov 2023 1 min read
South African brands might be getting a lucky break
The Future of Marketing and Branding

South African brands might be getting a lucky break

"Luck is what happens when preparation meets opportunity." - Seneca
03 Nov 2023 2 min read
The anti-AI strategy
The Future of Work

The anti-AI strategy

Some brands are realising that talent is a better differentiator than technology.
02 Nov 2023 1 min read
Luxury running
Brand strategy

Luxury running

The collaboration brings together style and innovation - 'the runway' and 'running'.
01 Nov 2023 1 min read
The canvas of cans
The Future of Marketing and Branding

The canvas of cans

Are cans the perfect future-packaging option for brands selling anything from nuts to t-shirts?
31 Oct 2023 4 min read
How the Springboks became a great brand
Brand strategy

How the Springboks became a great brand

Why Rassie and Jacques' greatest strategic move has very little to do with the game of rugby.
30 Oct 2023 2 min read
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