Members only Reports Why 'the wealthiest generation' are ignored by marketers Gen X are used to being overlooked.
Case studies How to build a luxury brand Luxury brands are not built in the same way as non-luxury brands.
The Future of Marketing and Branding The guy from Aviation Gin takes a stab at an American tradition Pumpkin spice and Aviation Gin clearly do not mix well together.
The Future of Work Trends in Generative AI Generative AI has been with us for a little over a year now - what trends are starting to emerge?
The New World of Technology A new product idea for Patagonia thanks to ChatGPT We set out to create a hallucinatory interface that can create new product ideas for any brand based on the settings of three sliders.
Automation & digitalisation Olivia Rodrigo's new video shot on an iPhone 15 Pro The music video for "get him back!" is in fact a branded collaboration with Apple.
Automation & digitalisation Duran Duran are back with an innovative AI-created music video Featuring ghouls, monsters and a wild menagerie of otherworldly Halloween characters.
Sustainability Should brands let go of their 'woke capitalism' aspirations? Is stakeholder capitalism dead already?
Marketing strategy The Secret of Drip Super cool coffee cafe in Tokyo turns out to be an experiential promotion.
The Future of the Consumer Why men are buying women's clothing Left with no other option, men are shopping in the women's section.
Members only The New World of Technology How LLM hallucinations can be used by marketers “LLMs are concept retrieval systems, not fact retrieval systems.” - Tim Hwang
Games Apiary | a board game featuring bees in space Mad idea, but crazy might just be what the world wants right now.
The Future of Work Zara captures the drudgery of the return to office life with new ad Look alive everyone; it's time to head back to the office.
Marketing strategy Madonna, Robert Palmer, Britney Spears and Tina Turner make a comeback for Pepsi Turning 125-years old has given Pepsi a good excuse to wind back the clock
The Future of Marketing and Branding Guinness - 'Don't Jinx It' for Rugby World Cup 2023 Even for the world's #1 ranked side, any overconfidence might comes back to bite them.
The Future of Marketing and Branding Avante Brandy - 15 international rugby stars launch new brandy in time for World Cup Pre-sale customers also get to join an exclusive, live, 'insider community' hosted by rugby stars themselves; to chat about the Rugby World Cup 2023 games, before- and after they happen.
The Future of the Consumer Nando's and Pick n Pay Clothing collaborate for Heritage Month A quick service restaurant brand and a South African clothing retailer walk into a bar...
Members only Brand strategy Why The House of Machines is the home of holistic marketing wizardry Why a Cape Town lifestyle brand is a leading light in the art and science of holistic brand management.
The New World of Technology How SpoiltChild is using AI to disrupt the beauty industry If you want a glimpse of what's possible when AI meets retail, have a careful look at SpoiltChild.
Business strategy Analysing LEGO's strategic play of 'Innovating play' A strategist's take on Lego's critical strategy play in a tough trading environment.
Brand strategy Porsche sneakers and the benefits of brand birthdays Milestone birthdays are becoming a hotbed of creative execution for brands.
Case studies AfriSam + BlackStudio invite people to 'build their newspaper ad' How a cement company is helping to solve a critical challenge faced by many new home owners.
The New World of Business A new lens on customers What kind of customer are your marketing efforts attracting?
The Future of Marketing and Branding The New York Times invites subway users to experience the full breadth of the brand Bringing The New York Times' enterprise strategy to life.
