Apparently this new Nike ad - all 90 seconds of it - took 4000 hours of sports footage to make.

Imagine the poor person that had to go through all 4000 hours of footage to literally stitch together the various scenes that make this ad so bloody remarkable.

This is an astounding piece of advertising and really just shows what it takes to build one of the most powerful brands in the world.

Over the past 5 years [at least] Nike have been absolutely relentless with their promotional output. It just never seems to end; and the quality never deviates away from brilliant.

Masterclass? You bet.