Just as Warren Buffett keeps reminding us all to, 'Never bet against America", Nike is now reminding us to never write-off the human spirit.
People will never be too far down to not make a brilliant comeback.
Society will never be too out of it to not make a stunning revival at some point.
Comeback stories are what makes life an inspiration in the living of it.
Right now we are collectively living the opportunity to write our own global comeback story.