Sign in Subscribe
Sustainability

Lalunga Seafoods offers sustainably-caught Cape wild fish

Jon Cherry

• 3 min read

The future of the local fishing industry hangs in the balance.

Big commercial fishing methods have severely depleted fish and shellfish populations to the point of international concern, so understandably consumers of seafood products are increasingly looking for alternatives that are less harmful to the environment as well as the sustainability of fish stocks.

Spotting the opportunity to specifically market an alternative option, Cape Town-based and family-owned Lalunga Seafood specialises in cold-smoked, local fish that are exclusively caught one-at-time by hand-only.

No nets, no trawling and very limited environmental damage is their goal.

Obviously because so much care has been taken over which fish get caught and then smoked; the quality of the product is of a standard that is probably most at home in The New York Bar in the Park Hyatt in Tokyo, but it wouldn't be rude to also enjoy it on a Salticrax while watching the Stormers game on the telly sitting in your lounge in Edgemead.

Lalunga focuses their local offerings on Albacore tuna, Yellowfin tuna and Yellowtail and current sell their fish at the Oranjezicht City Farmers Market at Granger Bay, Sans Community Deli in Sea Point (in the Pick n Pay Centre) and Giovanni’s in Green Point.

The take-out

As we have pointed out many times in the past, there are big opportunities for South African entrepreneurs in high-value agriculture and value-add processing of commodities. Global consumers are also demanding higher-levels of transparency and sustainability from the products and brands that they choose to support. Lalunga is a great example of all of these things that is then professionally-packaged and branded to appeal to a luxury food enthusiast - and an international marketplace.

Related:

South Africa has a major opportunity in high-value agriculture
If there is one industry where South Africa is poised to once again be a world-leader; its agriculture.
CherryflavaJon Cherry
A future vision of Africa 2030 also points to opportunities for entrepreneurs
What might Africa look like in 2030?
CherryflavaJon Cherry
9 South African small business opportunities for 2020
Let’s get into the list of ideas that I think are worth investigating if starting a South African small business in 2020 is your vibe.
CherryflavaJon Cherry
South Africa’s opportunity in the global nose-to-tail culinary trend
The nose-to-tail trend is good news for South African entrepreneurs.
CherryflavaJon Cherry