Health authorities are telling us that frequently washing our hands is the best way to stop the spread of the coronavirus (along with all sorts of other germs and things that can seriously affect our health and wellbeing).

This reminded me of Hope Soap - a campaign done by a local ad agency, which aimed to get kids in Blikkiesdorp to wash their hands more often.

I think the idea of putting small toys inside of a bar of soap to incentivise us all to be more hands on with our bars of soap is a great idea not just for kids in South Africa, but the world at large.

Perhaps restaurants can put the WIFI password of their establishments inside of bars of soap to get the same effect.