How to achieve things that only a few years ago nobody imagined possible
What strikes us here is that when we discuss things like The Future of Work the conversation largely ignores how work itself is changing.
It may sometimes be difficult to see it, but cultures are changing.
A few years ago, skateboarding - and particularly professional skateboarding - was very much a male-dominated sport. Women's events were never televised and female athletes earned far less than their male counterparts.
But in the last few years, things that nobody could ever have imagined are now accepted reality.
Produced for The New Yorker, this short film features one of the best professional skaters in the world, Lizzie Armanto, and her personal journey towards Olympics glory at the 2020 games in Tokyo.
Lizzie didn't end up medalling at the games due to picking up a bad injury last year, but there are many lessons of how things have changed especially for female athletes in the last few years.
What strikes us here is that when we discuss things like The Future of Work the conversation largely ignores how work itself is changing.
What is classified as work today, and where it is heading into the future, is not as simple and binary as academics and policymakers would prefer.
I suspect that the people who are making the key decisions when it comes to labour and work are ignoring the blatantly obvious - that the construct of work itself is diverging into something quite new.
Work needs to be redefined and reimagined to take into account the new realities that are thankfully starting to materialise.
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Jonathan Cherry