Hollywoodbets' big bet on big media
Sportsbook brands are dominating local mass market media.
In case you hadn't noticed - a significant new competitor has emerged to challenge every South African brand's share of voice in the market place.
This week's Daily Maverick opinion piece covers the astronomic rise of sports betting in South Africa.
The R700bn sports betting industry has taken SA markets by storm
With discretionary consumer spending down, many brands have chosen to drastically reduce their spending on marketing efforts to save money, and into this downturn have stepped the sportsbook companies.
Jon Cherry
I chatted with John Maytham on CapeTalk too about the development: