Remember when Devil's Peak Brewery was just a craft beer maker and the host of some pretty audacious Thursday evening fun at their taproom in Salt River?

Well - now they're a much bigger brand and thanks to lockdown, and the SA government's crazy no-alcohol-sales-during-level-3-lockdown policies - many people would have desperately bought some of their non-alcoholic Devil's Peak Hero beer and actually liked it.

Going a step further - the beer is now also supported by a brand new series of ads, that prove the Devil's Peak Hero has hit the big leagues.

Not bad for a small brewery in Salt River.