Creative destruction
Those who continue to hold onto the relevance of old ideas become relics.
The day that e-mail was created; the fax was destroyed.
The dawn of e-commerce was also the end of catalogue shopping.
Netflix ended the need for video stores.
When new and better technologies emerge, they often replace older ideas and destroy legacy value.
Those who continue to hold onto old ideas, rather than recognising the realignment brought by the disruptor, become relics themselves.
Winners win not because they optimise the current system more efficiently.
Winners win because they look for creative answers to questions nobody else is bothered to ask.
They purposely identify industry best practice that's allowed to endure because it's kept there by the outdated thinking of 'experts'...and smash it.