Barbour and the art of slow
Products and the brand are considered, curated and crafted.
One gets the distinct feeling that nothing gets rushed at Barbour.
This old, English brand are not too bothered with the fuss and pace that most apparel brands suffer.
Products and the brand are considered, curated and crafted. In a word: 'slow'.
An example of this so-called 'art of slow' are a series of short films that the brand has commissioned, showcasing some of the effortlessly slow stories of Barbour jacket-owners.
Yes, this indeed is what being truly rich looks like.
There is something very appealing about this type of elevated quiet confidence. It's certainly not for everyone, but that is exactly what a great strategy is...a commitment to that which is 'not for everyone'.
Pick an area of focus and then become the best in the world at that one thing. For Barbour it's country-wear; just country-wear.
If you own a Dutch Warmblood, a Beretta over-under, a slightly ageing Range Rover and a brown Labrador - then you most likely also have a couple of Barbour jackets too.