Banned brands
Why is Peter Stuyvesant still one of South Africa’s most valuable brands?
Peter Stuyvesant is effectively a 'banned brand' - and yet, as strong as ever.
How?
With zero agency to promote the mark, how can it be that a tobacco brand in 2024 is still one of the most valuable brands in South Africa?
That's this week's Daily Maverick focus.
Why is Peter Stuyvesant still one of SA’s most valuable brands?
To our surprise, despite there having been no tobacco advertising and sponsorship activity for the past 20 years, smoking cigarettes is still popular.
Jon Cherry