Adidas Originals moves the story on from the Samba
Proof that if you hold onto the past long enough, eventually you'll be ahead of the curve as the whole trend cycle repeats itself.
They were hot in 2016 and now Adidas have decided that the story, after the runaway cultural success of the Samba, will be a revival of the Superstar.
Narrated by Samuel L. Jackson, the campaign stars cross-generational iconic individuals defining today’s culture: global music icon JENNIE, style icon Kendall Jenner, football prodigy Lamine Yamal, musical innovator Baby Keem, NBA superstar James Harden, skateboarding legend Tyshawn Jones, and pop’s most exciting new star Olivia Dean.
Proof that if you hold onto the past long enough, eventually you'll be ahead of the curve as the whole trend cycle repeats itself.
The Superstar Spring 2026 campaign will be supported by an integrated franchise plan featuring global content, coordinated brand activations and immersive in-person experiences.