Achieving success in 2026
Business success this year is a choice - where your attention goes so does your reality.
The success of your business strategy is very much dependent on how you are making sense of what's happening in the world and how all of this change might unfold as time progresses.
Strategic thinking that discounts a holistic perspective on 'the world in which the business operates' is worthless.
Rationally then all strategy work must be accompanied by futures thinking for it to be of any use; meaning that attention needs to be placed on the quality of the futures research that underpins decision-making.
Most management teams wrongly undervalue the importance of futures research, and that's not even taking into consideration the quality of the information that gets used.
The tragic consequence of this oversight is that companies end up offering commercial value to a market that has moved on...is shrinking, or no longer exists.
Successfully anticipating where shifts are taking place and timing the demand associated with the change is what agile, outperforming brands are good at in practice.
Achieving success in 2026 is a choice that starts with a consistent and ongoing enquiry into (1) 'what's really going on?', (2) 'what these shifts might mean?' and then (3) 'how we should position ourselves to successfully respond?'.
An invitation: If you want to improve your organisation's strategic practice through better futures research and strategy design, we have a lot of experience in facilitating the implementation of strategic programs within organisations.
Please reach out and let's explore the program that's right for you.