A new product idea for Patagonia thanks to ChatGPT
We set out to create a hallucinatory interface that can create new product ideas for any brand based on the settings of three sliders.
Following on from last week's post on how LLMs (like ChatGPT) can be used as an innovation tool by marketers, and last week's chat to Alex Searle on the same topic; we decided to test the theory and see for ourselves what ideas ChatGPT is able to create based on a few basic prompts.
If you haven't done so already - please check out these posts before seeing what the experiment created.
We set out to create a hallucinatory interface that can create new product ideas for any brand based on the settings of three sliders. The sliders which are used to calibrate the positioning output of the experiment are (1) age, (2) coolness (whatever ChatGPT determines that to actually be), and (3) wackiness.
Here's the set up:
Brand and settings:
This is what ChatGPT suggested:
Not bad.
We created a few more for The New York Times and TED which produced equally enlightening suggestions.
It's most definitely worth playing around with.
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Jon Cherry
