Woolworths show how they do it

Looks like it's back to quality for the premium South African retailer.

Channelling a style reminiscent of a Wes Andersen-movie, Woolworths South Africa have launched their Christmas 2023 with this very well-produced piece accompanied by the iconic sounds of Montell Jordon.

Woolworths - in a word - is quality and the production on this commercial certainly lands 'on-brand'. Does this signal a return to their core? A recalibration of their approach back to what makes Woolies...Woolies?

The credit list on this one includes the likes of Peter Carr, Gordon Lindsay, Massif Films and Sinister Studio in JHB.