What if SXSW had an app?
Investors are excited about its potential, as are brands.
Clubhouse is the answer.
'The audio-only, invite-only, drop-in chat app is built around “rooms,” which are group chats convened by specific users around a specific topic at specific times. There are also “clubs,” or private groups, whose founders are empowered to set and enforce membership terms. The rooms, in both concept and design, bear a striking resemblance to expert panels at an industry conference.'
It's kinda like a live podcast experience with a thin layer of LinkedIn thrown in to keep it all professional. It's going to have a significant influence on the world of conferences, fireside chats, podcasting and theme-based gatherings.
Investors are excited about its potential, as are brands. We've just recently signed up - so will be checking it out over the coming days.
If you're on Clubhouse already - connect with us [@cherryflava].
More:
![](https://miro.medium.com/max/1200/1*OzZ8RU0x8_NETjRo1KkXfQ.jpeg)
![](https://www.adweek.com/wp-content/uploads/2021/01/clubhouse-IS-for-brands-2021-600x315.jpg)
![](https://static01.nyt.com/images/2020/12/23/fashion/23CLUBHOUSE-HOROWITZ/merlin_163149174_948d4c7d-d6a4-4f5c-9966-a68cfe25ab74-facebookJumbo.jpg)
![](https://news.artnet.com/app/news-upload/2021/01/GettyImages-1230650771.jpg)