The stars align for Calvin Klein

The new smash-hit Calvin Klein campaign that's 44 years in the making.

"Do you want to know what comes between me and my Calvins?

That's the line, thought up in the early 80's, that in many ways served as the cornerstone on which one of the greatest American fashion brands, Calvin Klein, has been built.

Investing millions in iconic photoshoots with a string of celebrities since then, the brand has diligently stuck to the essence of its unique imagery and catchphrases to turn a clothing item, that was previously hidden away, into a proudly desired pop cultural piece.

Think about it for a second people; this is a brand that has turned simple white underpants into a fashion item that requires a 'spring 2024 campaign'.