The role South African brands could play in the future of the country
Whether we admit it or not, South Africa is very capable of building some world-beating brands.
Coca Cola, Mickey Mouse and Elvis Presley have done more to build the United States than anything else.
Could a similar 'soft power' approach work for South Africa?
That's what I begin to explore in this week's Daily Maverick contribution.
SA’s shifting brand landscape offers hope, punching well above its global weight
What is encouraging is that as an emerging business innovator South Africa is very capable of building some world-beating brands.
Jon Cherry