The future potential of a business depends on the quality of its customers

Our chat this morning with Moneyweb's Simon Brown.

Following on from yesterday's post - this morning I chatted to Simon Brown on the Moneyweb podcast about why businesses should focus less on measuring sales and far more on their customers, and the quality of the relationship that they have with them.

This topic forms a part of our own research into the key factors that determine how future-fit a business is and how and where management can intervene to improve an organisation's future prospects.

Listen to the chat here:

Business needs to be more than just sales
Gary Booysen of Rand Swiss on banks taking a beating. Pan African on its good production numbers and a 15-hectare blueberry farm community initiative. Jonathan Cherry of Cherryflava on why focusing on customers rather than sales drives profits.

P.S. - If growing your business is important to you then get in touch with us to chat about our future-fit assessment and how you can target key areas to improve your future potential.