Tesla brand damage? Tsek!
Nobody drives a Volkswagen and worries that the brand was originally founded by the Nazis in 1934.
Is Elon Musk really responsible for 'destroying the Tesla brand'?
The reality is - people don't think about brands as much as marketers assume that they do - also, consumers tend to have very short memories...
I explored the question from my own perspective in this week's Daily Maverick piece.
Is Tesla undergoing ‘unprecedented brand damage’ because of Musk?
Nobody drives a Volkswagen and worries that the brand was originally founded by the Nazis in 1934.
Jon Cherry