See the world through new eyes

There continues to be a growing bubbling of buzz...around experiences.

The experience economy (as it has been labeled by those that label these things) is one part of this, but then there are also those who are looking to leverage experience design as a means of brand building.

This opportunity obviously prompts the question: 'What makes an experience remarkable?'

For those hosting events, designing shop interiors, imagining how a restaurant should feel, idealising the most effective way to package a presentation; what rule of thumb should be followed to make sure that the effort has impact?

Our personal favourite mechanic, when thinking about these things, is to use the idea of putting on a pair of specially-designed glasses.

And a remarkable experience would be one where the glasses allows you to see the world through new eyes.

If you are able to show your audience a reality that they have never seen (or imagined, or felt) before...then you're probably also doing a good job of gifting them something that they will remember...and more than likely share with others.

The important thing to keep in mind, when it comes to designing and commercialising experiences, is that your audience haven't just paid a fee to consume what you have on offer, they've also chosen to give up some of their time to be there. In exchange, aim to reward them with a wildly fresh perspective on the world that won't be easily forgotten.

Play with wild ideas, scale, colour, shape, location, light, volume, diversity...push the boundaries, do stuff that's way beyond what ordinary people would consider. The unexpected is your go-to palette.

In good experience design a space or block of time starts off empty and elements are included to mould that space to deliver the effect you want your audience to walk away with.

Choose to see the world through new eyes.