Ryan Reynolds repackages Just Friends for Aviation Gin

Ryan Reynolds teams up with Amy Smart for Just Friendsgiving.

Smart marketers are very good at repackaging their hits in in multiple iterations.

Ryan Reynolds and his Aviation Gin brand are a good example - channelling the 2005 romcom hit Just Friends and teaming up with his old co-star, Amy Smart, in the latest ad for Aviation Gin.

When, prey tell, is somebody going to recreate Die Hard as a Christmas ad? Nothing screams festive season more than Bruce Willis and Alan Rickman dangling off the side of a building while exchanging iconic one-liners.