Porsche is a heritage brand that is under severe threat from a formidable disruptor.
The brand's dominance in motorsport and the commercial selling of sports cars has come under pressure thanks to the emergence of Tesla and the shift towards EV-technology.
Knowing that it will always be tough to tackle the challenge from Tesla head-to-head, Porsche have instead chosen to forge their path forward by leveraging their best asset - their brand.
To demonstrate the value of their engineering heritage - the company recently released a feature-length documentary of an audacious challenge...to compete in two of the toughest motorsport endurance events back-to-back with the Porsche GT Team.
In 2019, the world of motorsports saw something it had rarely seen before; the two toughest endurance events in motor racing took place back-to-back: the 24h of Le Mans and the 24h of the Nürburgring. ENDURANCE is the story of the Porsche GT Team that took on this double challenge. [video link]