Porsche is a heritage brand that is under severe threat from a formidable disruptor.

The brand's dominance in motorsport and the commercial selling of sports cars has come under pressure thanks to the emergence of Tesla and the shift towards EV-technology.

Knowing that it will always be tough to tackle the challenge from Tesla head-to-head, Porsche have instead chosen to forge their path forward by leveraging their best asset - their brand.

To demonstrate the value of their engineering heritage - the company recently released a feature-length documentary of an audacious challenge...to compete in two of the toughest motorsport endurance events back-to-back with the Porsche GT Team.

In 2019, the world of motorsports saw something it had rarely seen before; the two toughest endurance events in motor racing took place back-to-back: the 24h of Le Mans and the 24h of the Nürburgring. ENDURANCE is the story of the Porsche GT Team that took on this double challenge. [video link]

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