Plato Coffee's simple approach to success
Plato Coffee is a local coffee shop brand that's popping up everywhere.
Their key strategic insight?
Good margin lies in serving drinks only.
Offering food might incentivise customers to linger longer, but Plato Coffee is not about getting people to hang around; it's just about serving people coffee. Plus adding food options into a coffee shop platform adds overhead.
Keeping things super simple (including decor and packaging) is what makes Plato stand out.
Clever.