A lot of branded content looks the same. Same shots, same grading, same stereotypical point of view.
Take away the final screen-shot at the end of many athletic wear videos and you could be watching something made by any number of different brands.
Q: What can be done to prevent this? A: Choose to own a unique shot identity.
Check out these rad new videos from On produced for their latest Run Together campaign.
The shots are so unusual and unique - they're unmistakably fresh.
Why do more brands not throw the rule book out the window and purposefully try to shoot content in their own style?
Who the hell knows. But these are great.
This is confidence in brand building.