Get your Marmite jumper for Christmas

The demand for Marmite Christmas jumpers is heating up yet again.

Three of Unilever's most-loved brands, Marmite, Pot Noodle and Colman’s Mustard, have teamed up with a British clothing social enterprise, notjust; to make knitted Christmas jumpers.

The officially licensed Christmas knits are being sold on the notjust website and half of the profits will be donated to a charity in the UK that provide emergency food and support for vulnerable people.

Last year, apparently, the demand for the special, limited-edition jumpers - that were then sold through Tesco - was so intense that actually buying one of the jumpers proved to be rather problematic for fans.

Marmite-lovers in the US and Australia were not pleased that the items were only available in the UK. Haters are gonna hate.

The sign that a brand is very confident in who they are is when they can make fun of themselves like this, knowing that it'll resonate with fans.

Also known as the 'mundane' trend - the idea is that everyday brands can jump on the 'brandwagon' by showcasing their very average brands in fashionable ways.


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Christmas Jumper pioneers and social enterprise notjust clothing has teamed up with Unilever to bring out a range of tasty
Marmite fans ‘need’ Tesco Christmas jumper - but they’ll be lucky to find one
Love it or hate it, this Marmite festive knit is causing a storm online
How the ‘mundane’ trend is bringing some Christmas sparkle for everyday brands
Aldi, McDonald’s, Ikea and Marmite jump on the festive bandwagon with branded jumpers, pants, hats and baubles