Get your Marmite jumper for Christmas
The demand for Marmite Christmas jumpers is heating up yet again.
Three of Unilever's most-loved brands, Marmite, Pot Noodle and Colman’s Mustard, have teamed up with a British clothing social enterprise, notjust; to make knitted Christmas jumpers.
![](https://cherryflava.com/content/images/2023/11/Untitleddesign-2023-11-07T142729_1296x.webp)
![](https://cherryflava.com/content/images/2023/11/colmansfrontback1000px-01_4b4be47d-b980-4cb4-8c3d-9d5a25df7de1_1296x.webp)
![](https://cherryflava.com/content/images/2023/11/Untitleddesign-2023-11-07T142840_1296x.webp)
Images via notjust
The officially licensed Christmas knits are being sold on the notjust website and half of the profits will be donated to a charity in the UK that provide emergency food and support for vulnerable people.
Last year, apparently, the demand for the special, limited-edition jumpers - that were then sold through Tesco - was so intense that actually buying one of the jumpers proved to be rather problematic for fans.
Marmite-lovers in the US and Australia were not pleased that the items were only available in the UK. Haters are gonna hate.
The sign that a brand is very confident in who they are is when they can make fun of themselves like this, knowing that it'll resonate with fans.
Also known as the 'mundane' trend - the idea is that everyday brands can jump on the 'brandwagon' by showcasing their very average brands in fashionable ways.
More:
![](https://retailtimes.co.uk/wp-content/uploads/2023/11/unnamed-1-5.png)
![](https://i2-prod.birminghammail.co.uk/incoming/article25480294.ece/ALTERNATES/s1200/0_marmite-tesco-jumper.jpg)
![](https://i.guim.co.uk/img/media/4dac3e5da5dc1aff0df03d18107b68b06c28803d/1417_120_3049_1830/master/3049.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=67293f33faac8093dc9e41ee832321a1)