Featuring the voices of those two guys who own that small football club in Wales (Ryan Reynolds and Rob McElhenney), M&S have gone all in on a slick-looking animated Christmas ad.
Look - don't ask us to remember this one tomorrow, but in the moment it's suitably pleasing. It's however apparently just the start of a 'six-part blockbuster ad series' that the brand will be releasing this festive season.
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So if you didn't quite get the point of this one - there is a lot more to anxiously look forward to.