Luxury running
The collaboration brings together style and innovation - 'the runway' and 'running'.
Spanish luxury brand, Loewe, has teamed up with the Swiss running innovation brand, On Running, to create LOEWE x On’s Cloudtilt shoe.
The collaboration brings together style and innovation - 'the runway' and 'running' - that particularly for On Running ticks the brand strategy box of "Performance all day".
Yes their are dedicated to pushing the boundaries of innovation when it comes to sports performance, but increasingly also including that performance-aspect into everyday streetwear.