Luxury running
The collaboration brings together style and innovation - 'the runway' and 'running'.
Spanish luxury brand, Loewe, has teamed up with the Swiss running innovation brand, On Running, to create LOEWE x On’s Cloudtilt shoe.
The collaboration brings together style and innovation - 'the runway' and 'running' - that particularly for On Running ticks the brand strategy box of "Performance all day".
![](https://cherryflava.com/content/images/2023/11/Courtesy-of-LOEWE-3.jpg)
Yes their are dedicated to pushing the boundaries of innovation when it comes to sports performance, but increasingly also including that performance-aspect into everyday streetwear.