KIA's big game commercial

KIA are back for Super Bowl LVIII

If you're going to go long in your advertising the best investment you can make is to ensure that your long-shot also produces tears.

That's what KIA have done here - they've gone for something that will cause an extreme emotional reaction in viewers, because tears (not sex) sells stuff.

Hopefully the result of tomorrow's game will have the same effect on 49er fans. GO CHIEFS.