'Positivity fatigue' is a real thing - and 'honesty' when it comes to brand building is endearing.
Nike's latest global marketing campaign, 'Play New' is a reminder that not all sporting activity is super serious.
Nike's campaign has a valuable message even outside of sporting play.
To explore some new you want to start out by 'playing around with things'.
You want to have a bit of fun before getting all serious and competitive. Where there was nothing, you're going to get going with just a little something, which usually starts out with play.
At some point along a continuum of activity, play will most likely transition into work - exploration becomes productivity and the scalable production of value, but all new things start out with playfulness.
Here's to just giving it a go.