An iconic yellow bag drives JD Sports' Christmas forward

A simple yellow bag is all that's needed to turn this edgy film, into an effective piece of branded communication.

A simple yellow duffle shopping bag is what connects all the edgy scenes in the new JD Sports Christmas ad 2023.

Celebrating youth culture in the UK, the campaign entitled 'Forever Forward' - features loads of influencers from football players, to DJs to singer / songwriters.

What makes it branded is the consistent use of the JD Sports yellow bag in every shot. So simple, but effective.