How to market a vaccine to people who think Bill Gates put a microchip in it

This week on the Cape Talk feature.

This week on CapeTalk - I spoke about marketing strategies for vaccines and the new KIA logo.

Have a listen here.


Coronavirus: Bill Gates ‘microchip’ conspiracy theory and other vaccine claims fact-checked
Fact-checking vaccine claims - including ones about the ex-Microsoft boss and a dubious cow-dung trial.