How influencers approach marketing has merit

This week on The Future in Mind chat with Alex Searle.

Influencers do something that a lot of commercial marketers don't - they start off having a serious and deep relationship with their audience.

When you're measuring audience engagement rather than marketshare you care deeply about what resonates with your audience, rather than what's still left in the storeroom at the end of the season.

This is what I chatted to Alex Searle about on this week's episode of our regular recorded chat.