Heineken sees gamers as ordinary folk

How Heineken sees just another night out.

Thank goodness - for a minute there we were starting to think that everyone believed blindly in silly stereotypes.

Heineken's new ad, featuring 'gamers' proves actually that there are brands out there that appreciate nuance, who understand the dangers of stereotypes and can make an ad that doesn't feel like it was the late night brainchild of the CFO.

As refreshing as the product; there's a lot to love about Just Another Night Out. What it is is surprise in ever frame - and once again, a well-managed global brand driving the brand narrative forward, without having to rely on images of lager louts or beerhall humour.

That's a brand with a proper strategy.