Frito Lay wants you to buy snacks directly from them
Big companies like Frito Lay are now encouraging you to buy your snacks directly from them.
The DTC trend has been strengthening in popularity for some time.
Generally it has always been considered a viable route-to-market for smaller brands, and those looking for innovative ways to build a relationship directly with their customers.
But now even big companies like Frito Lay are now encouraging you to buy your snacks directly from them.
What does this trend mean for the future of retailers when just about every FMCG brand is heading towards being a vertically integrated retailer themselves?
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