What evidence can you point to right now that proves that your organisation is busy pushing the boundaries in your category to be its future leader?
If you are a retailer - what projects are you currently exploring that will put serious distance between you and your competition in the future?
If you are leading a tech company - what innovation investments are you making right now with the aim to improve quality and reduce costs in the future?
Have you got evidence of the disruptive competence that you are planning to unleash on the unsuspecting audience of your choosing when the time is right?
If you can't point at this evidence, you can be fairly sure that your competition can.
The apparent predictable stability of the path towards the future is an illusion; an illusion that fades more effectively when you have proof of your proactiveness to load the dice of chance in your favour.